Media contact: Kristi D. Lawrence                                                    FOR IMMEDIATE RELEASE

(505) 720-7403

New Business Association Advocates for Westside Albuquerque Businesses

Albuquerque, NM (February 11, 2021) –

A brand new organization is now advocating for businesses on Albuquerque’s west side. The Albuquerque Westside Business Association (AWBA) was started by its Executive Director, Melissa Sanchez, to support the economic and educational development of our city’s west side while preserving its cultural history.

Sanchez, who previously served as Executive Director of the Albuquerque Westside Chamber of Commerce, started AWBA as a way to not only strengthen businesses, but strengthen the entire westside community by engaging those businesses with the residents they serve.

“Harnessing the collective power of westside businesses makes the entire westside community stronger,” says Sanchez. “It gives all of us a stronger voice, and will lead to improvements that benefit businesses and residents alike.”

*Inaugural Board Members for the Albuquerque Westside Business Association are:

Kristi Lawrence, Board President, StarFire PR & Marketing

Brianna Magana, Board Vice-President, Cottonwood Mall

Antonio “Moe” Maestas, Board Treasurer/Secretary, Moe Justice Law Firm/State Rep. District 16

JD Lopez, Board Member, Jungle Jam Playground

Dipo Alam, Board Member, The Paleta Bar/Potato Corner/Spring Rollin’

Melissa Sanchez, Executive Director

*Among the goals of the Albuquerque Westside Business Association:

Issues of concern include land use regulations, urban growth boundary expansion, transportation funding, and other westside infrastructure issues vital to economic development.

AWBA is now accepting membership applications from westside Albuquerque businesses. There are several membership levels to choose from, each with numerous benefits. The first 50 businesses to sign up as Founding Members receive special recognition and additional perks.

AWBA’s official public debut happens on Tuesday, February 16th from 2pm – 3pm as part of the Virtual Roundhouse at the state legislature. Executive Director Melissa Sanchez will lead an online Welcome Presentation introducing AWBA to the public, and detailing the organization’s goals and member benefits.

“We are excited to grow the Albuquerque Westside Business Association and champion the businesses that make the west side such a great place to live and work,” says Sanchez. “Now more than ever, our part of the city needs support to sustain growth, ensure success, and maximize the potential of our businesses and the westside economy.”


***To do a story on the new Albuquerque Westside Business Association, please contact Kristi D. Lawrence with StarFire PR & Marketing at or (505) 720-7403.


The Albuquerque Westside Business Association, established in 2020, was founded to serve as a voice for our westside businesses and community. We support the economic and educational development of Albuquerque’s west side, while preserving the cultural history of the city. We want a higher quality of life for our residents, and we want to ensure our area businesses are successful. Our most important initiatives are focused on infrastructure.

Facebook:     IG: @abq_westside     Twitter: @abq_westside